Roller-Banner-Printing

Roller banners are the perfect tool for any business that needs marketing on the go. They’re easy to transport, durable and completely re-usable, making them a great asset to have as a part of your marketing toolkit for trade shows or exhibitions. They also make great permanent marketing displays for receptions or waiting rooms. Designing […]

People-walking-around-at-a-trade-show

Reel in the buyers with these 5 essential trade show tools The best small businesses know how to get noticed. They find the right market and they advertise well. But most important of all: they’re good at putting themselves out there and getting involved in real-world networks. Trade shows and exhibitions are one of the […]

how-to-promote-a-theatre-production

It’s not easy getting noticed outside of the regular theatre-going crowd. And while you should never forget your hardcore audience, there’s plenty of opportunity to attract new customers and sell more tickets for your next show (without breaking your budget). We’ve put together a few quick tips to help you do just that – from […]

create-a-killer-lookbook

Whether you’re launching your own fashion brand, selling your designs to retailers and fashion buyers – Here are 5 top tips for designing a killer lookbook. When you’re in the fashion industry, image is everything. And nothing can affect your image more than the first impression you make. Whether you’re trying to captivate customers or […]

holiday-park-marketing

It’s not easy running a holiday park. Between seasonal fluctuations and unpredictable weather, it can be hard to keep up a level of trade that’s reliable and secure. That’s why it’s so important to put every effort into your promotion and marketing. Luckily, there are loads of different ways to start better promoting your holiday […]

    Here is the transcript from the infographic. Some say it is. But some have been saying that all the while research says otherwise. Since the 1980s researchers in psychology, computer science and library & information science have confirmed the advantages of paper over reading on screen. So what do recent consumer choices say? […]

etiquette-of-giving-a-business-card

First impressions tend to stick. That may be an irrational quirk of interpersonal relations, but it’s also an inescapable aspect of human psychology. And that means you need to do everything you can to get things right the first time round. If you’re starting to take your business overseas – or you’re trying to woo […]

promote-coffee-shop

When you’re running a coffee shop, competition can be fierce. If you’re not fighting for first place on the high street, you’re fighting to become the go-to coffee shop in your local community. And if you’re not ready to really fight for it, you can’t expect to keep your seats full all week long. You’re […]

funeral-order-of-service-writing

Creating an order of service for a funeral is a lot more than just putting together an itinerary. It’s a chance to work together with your friends and family. Choosing the photos, messages and sentiments that symbolise the life of someone close to all of you, and deciding together the best way to present that […]

Take-your-business-to-the-top

Becoming a successful entrepreneur does not happen by accident or overnight. Certain qualities will help you get to the top even if you a new in the business world or trying to sustain your successful business. Here are a few ideas on how to take your business to the top: 1. Focus on Quality Always […]

Reach-a-Wider-Audience

Social media and pay-per-click (PPC) advertising are popular choices for general marketing and promotional purposes, but they are not always the most effective options when catering to a specific niche. If you want to reach people with a special interest in your particular niche, you need to focus your efforts on building your reputation as […]

letterhead design

January is typically the month when many small business owners have a hard look at their branding and marketing materials and consider if they are in need of tweaking or a complete revamp. To help you we have written a series of articles to help you revitalise your brand. This, the first in the first […]

small-business-toolkit

In the digitalized era, it’s not a surprise that there’s various ways to help a business expand, irrespective of their environment. SMEs around the UK have an abundance of resources to help them grow, getting up to date news, opinions and advice. It is a great way to stay ahead of market influences and spot […]

content-marketing2

Content marketing has become the way of the world. Companies large and small are now focusing their efforts on creating engaging material from podcasts to video tutorials. Making valuable content that’s going to attract potential customers is a time consuming affair, but the benefits far outweigh the investment. Altered Buying Behavior The Internet has become […]

Branding, The Symbols Of Commerce I wonder how old you were when you started to notice branding? Do you remember as a child you were told to write your name on your school pencil case?, I wrote mine on my rubber and my ruler and even tried to write on the side of pencil which […]

leaflet-distribution

With so many companies using leaflet distribution with ongoing success, is it time you jumped in on the action too? It certainly has some highly effective applications, the promotion of an event or special offer or launching a new business. Whatever your message, leaflet distribution is a genuine option to spread the word. Door-to-Door Leaflet […]

leaflet distribution

There are rules for the distribution of leaflets and although this is primarily aimed at people handing them out on the street, it is well worth being abreast of the facts. In case you do decide to cut out the middleman and do your own leaflet distribution out on the street, be warned, you may […]

Marketing Channels

For the SME, achieving marketing success can be a challenge. Striking the balance between the investment and the return can be tricky. The biggest impact comes from monitoring metrics and revising the tone of different marketing channels. But there are things you can do that are relatively cheap and effective promotional activities. The key is […]