Post-GDPR-printed-leaflet-mail-drop
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  3. Author: Dean Williams

It’s been 4 months since the new GDPR regulations rolled out, forcing thousands of digital marketing companies to rethink their outreaching strategies in order to comply with the stricter rules. However, one service that was left unaffected (for the most part) was direct mailing. In fact, The Mailing People – a direct mailing company based […]

how-to-promote-a-theatre-production
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  3. Author: Dean Williams

It’s not easy getting noticed outside of the regular theatre-going crowd. And while you should never forget your hardcore audience, there’s plenty of opportunity to attract new customers and sell more tickets for your next show (without breaking your budget). We’ve put together a few quick tips to help you do just that – from […]

create-a-killer-lookbook
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  3. Author: Dean Williams

Whether you’re launching your own fashion brand, selling your designs to retailers and fashion buyers – Here are 5 top tips for designing a killer lookbook. When you’re in the fashion industry, image is everything. And nothing can affect your image more than the first impression you make. Whether you’re trying to captivate customers or […]

holiday-park-marketing
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  3. Author: Dean Williams

It’s not easy running a holiday park. Between seasonal fluctuations and unpredictable weather, it can be hard to keep up a level of trade that’s reliable and secure. That’s why it’s so important to put every effort into your promotion and marketing. Luckily, there are loads of different ways to start better promoting your holiday […]

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    Here is the transcript from the infographic. Some say it is. But some have been saying that all the while research says otherwise. Since the 1980s researchers in psychology, computer science and library & information science have confirmed the advantages of paper over reading on screen. So what do recent consumer choices say? […]

etiquette-of-giving-a-business-card
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  3. Author: Dean Williams

First impressions tend to stick. That may be an irrational quirk of interpersonal relations, but it’s also an inescapable aspect of human psychology. And that means you need to do everything you can to get things right the first time round. If you’re starting to take your business overseas – or you’re trying to woo […]

promote-coffee-shop
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  3. Author: Dean Williams

When you’re running a coffee shop, competition can be fierce. If you’re not fighting for first place on the high street, you’re fighting to become the go-to coffee shop in your local community. And if you’re not ready to really fight for it, you can’t expect to keep your seats full all week long. You’re […]

funeral-order-of-service-writing
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  3. Author: Dean Williams

Creating an order of service for a funeral is a lot more than just putting together an itinerary. It’s a chance to work together with your friends and family. Choosing the photos, messages and sentiments that symbolise the life of someone close to all of you, and deciding together the best way to present that […]

Take-your-business-to-the-top
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  3. Author: Dean Williams

Becoming a successful entrepreneur does not happen by accident or overnight. Certain qualities will help you get to the top even if you a new in the business world or trying to sustain your successful business. Here are a few ideas on how to take your business to the top: 1. Focus on Quality Always […]

letterhead design
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  3. Author: Dean Williams

January is typically the month when many small business owners have a hard look at their branding and marketing materials and consider if they are in need of tweaking or a complete revamp. To help you we have written a series of articles to help you revitalise your brand. This, the first in the first […]

small-business-toolkit
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  3. Author: Dean Williams

In the digitalized era, it’s not a surprise that there’s various ways to help a business expand, irrespective of their environment. SMEs around the UK have an abundance of resources to help them grow, getting up to date news, opinions and advice. It is a great way to stay ahead of market influences and spot […]

content-marketing2
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  3. Author: Dean Williams

Content marketing has become the way of the world. Companies large and small are now focusing their efforts on creating engaging material from podcasts to video tutorials. Making valuable content that’s going to attract potential customers is a time consuming affair, but the benefits far outweigh the investment. Altered Buying Behavior The Internet has become […]

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  3. Author: Dean Williams

Branding, The Symbols Of Commerce I wonder how old you were when you started to notice branding? Do you remember as a child you were told to write your name on your school pencil case?, I wrote mine on my rubber and my ruler and even tried to write on the side of pencil which […]

design-tips-for-non-designers
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  3. Author: Dean Williams

When you’re starting your own business then cash-flow is going to be very tight, it’s ‘all hands to pump’ to begin with to make sure it gets off to the best possible start, doing as much of the work yourself in order to keep costs down. This includes designing and producing any marketing materials such […]

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  3. Author: Dean Williams

It’s not very often that we blow our own trumpet but “We did it again!” We are very pleased to have won the Feefo ‘Gold Trusted Merchant’ for the second year running, we’ll done to all the sales and production team. This accreditation that remains unique in that it’s based on experiences of GENUINE purchase […]

Another-Brutally-Honest-Sales-Poster
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  3. Author: Dean Williams

The post Christmas sales frenzy has all but passed. If like me you were not queuing at 6am on Boxing Day, you may feel like the best deals are all gone. Don’t dispair; there are still bargains to be had but be prepared to hunt for them. Get your Indiana Jones hat on and investigate […]

Brutally Honest Thank You Cards 1
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  3. Author: Dean Williams

British people are renowned worldwide for being polite, apologising in case it was our fault when someone else bumps in to us, not answering our phone on the bus to avoid disturbing other passengers. Most people can think of a time they have been excessively polite… right? Well it is that time of year for […]

Tradesman
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  3. Author: Dean Williams

This sounds simple but it is key that all your marketing communications share the same image. This is not just your logo, it’s not only your company colour theme, its your principles and style. The same goes for your staff, especially if they are customer facing. They are a human representation of your brand and […]