Whether you’re launching your own fashion brand, selling your designs to retailers and fashion buyers – Here are 5 top tips for designing a killer lookbook. When you’re in the fashion industry, image is everything. And nothing can affect your image more than the first impression you make. Whether you’re trying to captivate customers or […]


Creating an order of service for a funeral is a lot more than just putting together an itinerary. It’s a chance to work together with your friends and family. Choosing the photos, messages and sentiments that symbolise the life of someone close to all of you, and deciding together the best way to present that […]

letterhead design

January is typically the month when many small business owners have a hard look at their branding and marketing materials and consider if they are in need of tweaking or a complete revamp. To help you we have written a series of articles to help you revitalise your brand. This, the first in the first […]


When you’re starting your own business then cash-flow is going to be very tight, it’s ‘all hands to pump’ to begin with to make sure it gets off to the best possible start, doing as much of the work yourself in order to keep costs down. This includes designing and producing any marketing materials such […]

If you were Cadburys Marketing Manager you would understand the importance of a true representation on your famous purple. That luxurious silky purple (even before the metallic finish) on those little bars of loveliness is instantly recognisable as a brand asset. So when you come to print a booklet for visitors to Cadbury World you […]

A paper sizes

The table below is shows sizes and resolutions for printing documents at 300 dots per inch (dpi) which is the correct resolution needed for printing high quality. We have also included graphics to indicate the proportional difference in document of ‘A’sizes using the basis of an A4 document, right from the business card all the […]

Folding Guide

Here we will endevour to provide information dedicated to folding of leaflets and booklets, explaining the issues faced when creating artwork and the way in which you need to supply artwork files ready for folding. Folded leaflets come in many varieties, from single fold A4 to A6 greeting card. There are a number of design […]

A4 tri-fold leaflet or 6pp DL

A tri-fold leaflet you would assume indicates ‘tri’ or 3 folds, but this is not the case. This type of document only has 2 folds, but it does create 3 panels each side. So if you take an A4 sheet then fold twice down to a third A4, which gives you 3 page panels per […]

Supplying artwork to printers

Here are the 10 most important questions you need to know the answers to or at least ask the printer to ensure your design gets printed properly. 1. What file format should I supply my artwork? In some cases Jpeg files can be accepted but most professional printing companies will print from PDF files, so […]

Guide to Image Resolution

One of the most common issues when printing is resolution. If low it can make a picture look blurred or it can pixelate. The information below will hopefully explain what resolution is the terms DPI (dots per inch) or PPI (pixels per inch), and try and help you to get through this problematic issue, and […]

Guide for RGB and CMYK

This article explains the difference between the RGB and CMYK colour spectrums. With this text we hope to explain to you the reason CMYK should always be used when commercially printing your documents. While also showing you the best way to check your colour settings on the most common software. What we’ll be covering..? To […]


This article explains the importance of embedding or flattening your fonts. It also helps to explain the problems that can arise when this is not done and gives advice on how to get around this.   What can happen if fonts aren’t present?.? Chances are, when creating your document, you have used the fonts you […]

Bleed and Crop

This help guide aims to help explain what “bleed” is and why it is required, it will also help explain how you add this to your design document. This document also contains eight examples of designs minus the correct bleed area and the instructions on how to correct them. What is bleed and why is […]

Bad proof reading

Proof reading is absolutely vital when designing your literature. Not only does your organisation’s adversing and marketing campaign depend on it but its your reputation. A small spelling mistake maybe all that sets you apart from your competition when a potential customer is making an important buying decision. Imagine this, you’ve spent weeks producing your […]

Artwork needs 3mm bleed adding

What is printing Bleed? Bleed is when a document is printed larger than is needed in order for it to be trimmed back to its original size after printing. This helps ensure that any background colours or images are printed edge to edge and avoids any unsightly white edges showing. As the sheet fed material […]

spot uv

Spot UV refers to a high shiny finish added to an area of printed material, this can be noticed by a very reflective high shine it has when it catches the light. How Does it work?, How is it Done? Spot UV can make areas of your design really stand out. You need to have […]

Whenever a job is placed on a printing press it is susceptible to a slight movement. Printing presses are incredibly accurate, they have to be in order to ensure that colours are printed in the correct position, especially when printing in close register using CMYK, where any slight movement between two colours can lead to […]

Don’t let this conversion scare you – its really simple. Most images which are produced using digital cameras are shot in RGB, or Red, Green, Blue. This is because its what most TV’s use and certainly still used in computer monitors. These 3 colours are mixed to give you the tones and colours seen on […]