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If you were Cadburys Marketing Manager you would understand the importance of a true representation on your famous purple. That luxurious silky purple (even before the metallic finish) on those little bars of loveliness is instantly recognisable as a brand asset. So when you come to print a booklet for visitors to Cadbury World you […]

A paper sizes
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The table below is shows sizes and resolutions for printing documents at 300 dots per inch (dpi) which is the correct resolution needed for printing high quality. We have also included graphics to indicate the proportional difference in document of ‘A’sizes using the basis of an A4 document, right from the business card all the […]

Folding Guide
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Here we will endevour to provide information dedicated to folding of leaflets and booklets, explaining the issues faced when creating artwork and the way in which you need to supply artwork files ready for folding. Folded leaflets come in many varieties, from single fold A4 to A6 greeting card. There are a number of design […]

A4 tri-fold leaflet or 6pp DL
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A tri-fold leaflet you would assume indicates ‘tri’ or 3 folds, but this is not the case. This type of document only has 2 folds, but it does create 3 panels each side. So if you take an A4 sheet then fold twice down to a third A4, which gives you 3 page panels per […]

Supplying artwork to printers
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Here are the 10 most important questions you need to know the answers to or at least ask the printer to ensure your design gets printed properly. 1. What file format should I supply my artwork? In some cases Jpeg files can be accepted but most professional printing companies will print from PDF files, so […]

Guide to Image Resolution
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One of the most common issues when printing is resolution. If low it can make a picture look blurred or it can pixelate. The information below will hopefully explain what resolution is the terms DPI (dots per inch) or PPI (pixels per inch), and try and help you to get through this problematic issue, and […]

fonts-guide
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This article explains the importance of embedding or flattening your fonts. It also helps to explain the problems that can arise when this is not done and gives advice on how to get around this.   What can happen if fonts aren’t present?.? Chances are, when creating your document, you have used the fonts you […]

Bad proof reading
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Proof reading is absolutely vital when designing your literature. Not only does your organisation’s adversing and marketing campaign depend on it but its your reputation. A small spelling mistake maybe all that sets you apart from your competition when a potential customer is making an important buying decision. Imagine this, you’ve spent weeks producing your […]

Artwork needs 3mm bleed adding
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What is printing Bleed? Bleed is when a document is printed larger than is needed in order for it to be trimmed back to its original size after printing. This helps ensure that any background colours or images are printed edge to edge and avoids any unsightly white edges showing. As the sheet fed material […]

spot uv
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Spot UV refers to a high shiny finish added to an area of printed material, this can be noticed by a very reflective high shine it has when it catches the light. How Does it work?, How is it Done? Spot UV can make areas of your design really stand out. You need to have […]

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Whenever a job is placed on a printing press it is susceptible to a slight movement. Printing presses are incredibly accurate, they have to be in order to ensure that colours are printed in the correct position, especially when printing in close register using CMYK, where any slight movement between two colours can lead to […]

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Don’t let this conversion scare you – its really simple. Most images which are produced using digital cameras are shot in RGB, or Red, Green, Blue. This is because its what most TV’s use and certainly still used in computer monitors. These 3 colours are mixed to give you the tones and colours seen on […]

not print ready artwork
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About 4 years ago we received an order for some A7 flyers from a customer who shall remain nameless, the customer who was desperate to get his flyer next day as they were needed for an event that next evening. He called and discussed his requirements and after placing his order through the website emailed […]

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Pantone is a reference to the ‘Pantone Colour Matching System’ which is a standard colour system used by full colour printers all over the world. It allows large multinational companies to ensure that their corporate colours are consistent around the world when having all their marketing printed from one continent to another. By standardizing their […]

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Bleed is one of the most important parts to design any attractive artwork for print.  In this regard, Professional designers are using expand background images as well as elements beyond the ends of the text by using additional 3mm or more as per the requirement. It is also avoiding unnecessary white borders and side of […]

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All paper sizes can be found using ‘A’ paper sizes. This starts with an A0 sheet, used mainly for large posters, then this is divided all the way down to an A7 or in some cases an A8. To explain this lets start with an A0 size of 841mm by 1189mm,  half of this size […]

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No matter what it is that you are looking to print, before you can begin the production process, you need to create some artwork. ‘Artwork’ refers to the graphic design that will form the foundation of your printed materials; from a basic text by-line to a sophisticated design complete with photographs, logos and the written […]

image resolution Print-Print.co.uk
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If you are involved in creating the artwork that needs to be printed, then in order to help you get a better outcome you will need a new understanding the basics of the image resolution. There is nothing to worry about, as this is often based on the simple concepts. This is also not so […]