Aldi branding plagiarism

Super market brand copycats such as Aldi are taking over, but how do they get away with it? The rise of Aldi’s success is not only the fact that their own brand products are cheaper than the brands we recognise but they taste good too, in and some items they are considered better. Their goods […]

“Design is not just what it looks like and feels like. Design is how it works.”

Steve Jobs

Dean Williams is a design and marketing blogger working for Print-Print Limited, promoting business and building brands through quality print marketing. If you’re interested in small business promotion then please get in touch hello@print-print.co.uk

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Business success and new office expansion demands a more creative approach for new business networking. Print-Print are proud to announce that they have recently opened up regional sales offices in some of the UK’s biggest cities. Dean Williams marketing manager for the company said ‘Although our customer base is spread all over the UK, we […]

Freshen up your business profile

If your business is going to compete you need to keep its branding up to date, by this we don’t mean you need to re-syle your logo every 12 months, but you just need to stay in touch with what your competitors are up to in order to stay in the game. We’ve listed these […]

Good artists copy, great artists steal

Pablo Picasso

Dean Williams is a design and marketing blogger working for Print-Print Limited, promoting business and building brands through quality print marketing. If you’re interested in small business promotion then please get in touch hello@print-print.co.uk

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logos which smile

With so many catchy and appealing logos we view on a daily basis, did you ever wondered if the logos had a smile hidden somewhere, or if you have found a logo to be attractive, what makes it so appealing? As per studies conducted, it was found that there are at least fifty different ways […]

how-colour-defines-a-brand

This infographic explores the subconscious association colours can have on customers and what differentiates the worlds biggest brands from one another. Colour plays a huge part in the psychology of any brand, so getting it right is of paramount importance. Download this infographic.Embed Our Infographic On Your Site!Image Width%px<img src="https://blog.print-print.co.uk/wp-content/uploads/2014/10/How-colour-defines-a-brand-Print-Print.co_.uk_1.png" alt="Infographic: How Colour Defines A […]

Everyone likes to increase his or her profile by improving on their job title. But surely its time for a change, ‘Manager of this’, ‘Director of that’ — boring, boring.!! Why not give yourself a bit more oomph and create a talking point with your business cards. You can appear much more colourful character with […]

square brochure print-print

Here are some tips to help you create a brochure which really stands out from the norm! We know there are brochure templates available for you to use, but these are not always professional enough for client work. These may have helped you learn enough to design brochures from scratch, but are you able to […]

Why you must preserve the very essence of why you started business above all else. When I first started out with my own graphic design business almost 25 years ago I had little knowledge about marketing and considered branding to be all about the logo or ‘corporate ID’ as it was referred to back in […]

Direct mail

Creating An Effective Mailshot: From Concept to Completion A mailshot is as effective as its intentions are solid. If carried out with clarity, targeting, and a strong central message – a mailshot is one of the most comprehensive ways to blanket your target audience with information. But it has to be orderly and purposeful. Mailshots, […]

lord kitchener poster

Due to their sheer size, Posters have had the obvious advantage of grabbing readers attention over other printed products. Traditionally made up of graphical images, text and bright contrasting colours – posters have been used for hundreds of years to promote propaganda, demonstrations and in more recent times promote films, concerts and large public events. […]

logo-development

We are in the process of a re-brand at the moment, and I have to say its not easy. For many years we have designed logos for other companies which have gone on to be very successful, so surely we do have the expertise and the creativity in the company to be able to do […]

building your brand

The impression you create with your brand in any given market place is usually proportionate to your turn over and the budget you can spend on marketing your brand. That’s not to say that if you had an infinite marketing budget you could build a successful company, certainly not – this would no doubt create […]

espresso-cup

This article has been updated.. Click here: Top 10 New ideas for Coffee Shop Promotion Be Creative Originality is the mother of all invention and the quest for invention brings about creativity. Marketing pulls while sales pushes. Undoubtedly, it is almost impossible for companies running legitimate business to survive without the duo of sales and […]

people process place 2014

As the new year begins, business owners and entrepreneurs and employees look forward to the coming year and put up plans and strategies that would give their brands or business a commanding presence in the market. However, the following must be looked into as companies review their operational activities in 2013 and plans to position […]

blanks drinks containers

Following on from our previous blog regarding the charm of a brand, we want to look at the persuasion of a customers perception of a brand. It has been proven that brand sells before the product does. But, how much of a market share can a brand command if stripped of all its makeup. To […]

charming george

A brand is not simple. It’s multi-dimentional, it’s one thing to one person and it can be a completely different thing to another. Nonetheless, the power of charm tends to be a constant factor in the school of brand communication, and the art or persuasion. By this we don’t mean that a brand has immediately […]