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    Here is the transcript from the infographic. Some say it is. But some have been saying that all the while research says otherwise. Since the 1980s researchers in psychology, computer science and library & information science have confirmed the advantages of paper over reading on screen. So what do recent consumer choices say? […]

Printed versus Digital
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Print is not dead. You might be thinking, ‘Of course you would say that, you’re a printing company!’ Well… we get that so we collected facts from independent research to address the point. The research is based around consumer preferences for reading information and how they feel they take on information best. If you are […]

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It is tempting, isn’t it? Just run off a few business cards or flyers on the office printer, it can be done right then and it appears to be cheap as you have already bought the paper, ink and printer. Now, if your teenager with a car washing empire, this is just fine. No one […]

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If you were Cadburys Marketing Manager you would understand the importance of a true representation on your famous purple. That luxurious silky purple (even before the metallic finish) on those little bars of loveliness is instantly recognisable as a brand asset. So when you come to print a booklet for visitors to Cadbury World you […]

Folding Guide
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Here we will endevour to provide information dedicated to folding of leaflets and booklets, explaining the issues faced when creating artwork and the way in which you need to supply artwork files ready for folding. Folded leaflets come in many varieties, from single fold A4 to A6 greeting card. There are a number of design […]

Buying print online
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Being an online printing company we get asked all sorts of questions by customers generally regarding artwork preparation and placing orders online. Here are some of the most recent queries which seem to be quite popular. How do I get my catalogue or leaflets designed? Every job is different so there are a number of […]

Is there VAT on printing
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We know it’s not easy, so please find our simple guide below on when you should and shouldn’t pay VAT on your printed products. When is VAT applicable for printed items? We all know VAT is paid on a wide range of everyday products but the why and when its due is not very clear. […]

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Here at Print-Print we often get asked about the difference between a Leaflet and a Flyer?, So to explain this we though to produce a small video animation to answer the question. Here’s the transcript from the video: +++++++++++++++++++++++++++++++++++++++++++++++++++++++++ What’s the difference between a Leaflet and a Flyer? Is this a bread roll, a bap […]

A4 tri-fold leaflet or 6pp DL
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A tri-fold leaflet you would assume indicates ‘tri’ or 3 folds, but this is not the case. This type of document only has 2 folds, but it does create 3 panels each side. So if you take an A4 sheet then fold twice down to a third A4, which gives you 3 page panels per […]

Supplying artwork to printers
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Here are the 10 most important questions you need to know the answers to or at least ask the printer to ensure your design gets printed properly. 1. What file format should I supply my artwork? In some cases Jpeg files can be accepted but most professional printing companies will print from PDF files, so […]

Guide for RGB and CMYK
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This article explains the difference between the RGB and CMYK colour spectrums. With this text we hope to explain to you the reason CMYK should always be used when commercially printing your documents. While also showing you the best way to check your colour settings on the most common software. What we’ll be covering..? To […]

Bleed and Crop
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This help guide aims to help explain what “bleed” is and why it is required, it will also help explain how you add this to your design document. This document also contains eight examples of designs minus the correct bleed area and the instructions on how to correct them. What is bleed and why is […]

digital marketing
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What do television, Internet, radio, mobile and social media all have in common? They’re advertising media available to the marketing department in competition with more traditional print media. At least that’s one way of looking at it. Another way would be to see them for what they are; additional channels or communication between buyer and […]

digital or litho printing
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There are two types of printing techniques used these days for the majority of promotional print and marketing, Digital and Offset printing. If you’re wondering which is the best choice for your print requirements, then take a look at the pros and cons of each and when you might want to use them. Digital Printing […]

online brochure
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With the Internet established as many people’s first port of call for information about companies, and smart phone app capable of delivering real time deals to savvy shoppers, you might be wondering whether print media is still a viable channel, or whether you should concentrate your budget on online advertising. The truth is, both online […]

trackable marketing
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With such a wide range of print marketing materials available, keeping track of return on investment on sales, marketing and promotional items can be a headache. In today’s financial climate, though, with advertising budgets shrinking, you need to know what’s working and what isn’t if you’re going to make the most of limited resources. Before […]

postcard printing
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Used well, cheap business postcards can be an effective direct mail method of driving customers to contact you. To get the most out of marketing postcards, though, you need to get the design right, have an effective call to action, and a way to measure return on investment. You should also use a quality print […]

Artwork needs 3mm bleed adding
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What is printing Bleed? Bleed is when a document is printed larger than is needed in order for it to be trimmed back to its original size after printing. This helps ensure that any background colours or images are printed edge to edge and avoids any unsightly white edges showing. As the sheet fed material […]