Post-GDPR-printed-leaflet-mail-drop
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It’s been 4 months since the new GDPR regulations rolled out, forcing thousands of digital marketing companies to rethink their outreaching strategies in order to comply with the stricter rules. However, one service that was left unaffected (for the most part) was direct mailing. In fact, The Mailing People – a direct mailing company based […]

People-walking-around-at-a-trade-show
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Reel in the buyers with these 5 essential trade show tools The best small businesses know how to get noticed. They find the right market and they advertise well. But most important of all: they’re good at putting themselves out there and getting involved in real-world networks. Trade shows and exhibitions are one of the […]

etiquette-of-giving-a-business-card
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First impressions tend to stick. That may be an irrational quirk of interpersonal relations, but it’s also an inescapable aspect of human psychology. And that means you need to do everything you can to get things right the first time round. If you’re starting to take your business overseas – or you’re trying to woo […]

Take-your-business-to-the-top
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Becoming a successful entrepreneur does not happen by accident or overnight. Certain qualities will help you get to the top even if you a new in the business world or trying to sustain your successful business. Here are a few ideas on how to take your business to the top: 1. Focus on Quality Always […]

Reach-a-Wider-Audience
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Social media and pay-per-click (PPC) advertising are popular choices for general marketing and promotional purposes, but they are not always the most effective options when catering to a specific niche. If you want to reach people with a special interest in your particular niche, you need to focus your efforts on building your reputation as […]

small-business-toolkit
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In the digitalized era, it’s not a surprise that there’s various ways to help a business expand, irrespective of their environment. SMEs around the UK have an abundance of resources to help them grow, getting up to date news, opinions and advice. It is a great way to stay ahead of market influences and spot […]

content-marketing2
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Content marketing has become the way of the world. Companies large and small are now focusing their efforts on creating engaging material from podcasts to video tutorials. Making valuable content that’s going to attract potential customers is a time consuming affair, but the benefits far outweigh the investment. Altered Buying Behavior The Internet has become […]

postcard marketing
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Postcards are not just for holiday messages. Small businesses can use postcard marketing to great effect, spreading a cost effective message far and wide. There are many benefits to using postcards for your business marketing campaigns, here are the top 10: 1- Instant impact Postcards don’t need opening to be read. Your recipient will see […]

Outstanding Customer Service
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Outstanding customer service can take many forms, it will look entirely different in the local butcher to the Grand Hotel, but there are some key themes that will continue no matter what you customer profile is like. Of course, your delivery should reflect your style, you need to be consistent to your brand identity. Be […]

design-tips-for-non-designers
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When you’re starting your own business then cash-flow is going to be very tight, it’s ‘all hands to pump’ to begin with to make sure it gets off to the best possible start, doing as much of the work yourself in order to keep costs down. This includes designing and producing any marketing materials such […]

work experience
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Have you heard people say that kid’s today don’t have the ‘work ethic’ that they had in their youth? Well, I think those people may need to remove the rose-tinted glasses! It is easy to look back and think of how much harder we had it, but was there more opportunity to gain experience back […]

Employee Empowerment
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We have all had a bad customer service experience, right? But now more than ever, customer service should be the most important factor for all businesses. Not only is competition tough, with more and more start-ups battling for a share of the market, but customers now have the power to be heard (even if they […]

Business Opportunity Assessment
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If your instincts tell you there is a business opportunity on the horizon not to be missed or you have a big idea worth exploring, how do you go about assessing it? For the average small business, hiring a project management team to make a business case is a little overkill. One of the greatest […]

How to focus a digital camera
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One of the things that will often ruin a great photograph is poor focusing. Even entry level Digital Single Lens Reflex (DSLR) cameras have so many functions it is easy to be convinced that the camera has it all in hand. When you look through the viewfinder all manor of boxes, dots and dashes can […]

FSC Vs Recycled Infographic
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If you are looking for a paper source that reflects your businesses moral stance on social and environmental factors, going recycled is often the first choice for many. For the past two decades, the Forest Stewardship Council (FSC) have revolutionised the paper industry and their certified virgin sources now support more than just sustainable plantations. […]

What do you say on social media?
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Most businesses big and small are now using social media within their marketing strategy. For the most part, the larger companies with the bigger budgets are getting this right but for the small business, it is a challenge to know how to use the tools. This will vary massively depending on your intended audience but […]

Anti social media
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We have all been there, said something that in our head sounded exactly how we meant it but the second it was out there we realised the potential for misinterpretation. With all the best intentions, some things just come out wrong but fortunately, in everyday conversation, these can go by relatively unnoticed or quickly forgotten. […]

Focus on Customer Experience
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We know we don’t need to restate the importance of customer service within your business. Given the option of a friendly barista who serves your coffee with a smile and one who slams down your coffee and moves on without a word, we know who everyone will go back to. In fact a recent Vodaphone […]