People-walking-around-at-a-trade-show

Reel in the buyers with these 5 essential trade show tools The best small businesses know how to get noticed. They find the right market and they advertise well. But most important of all: they’re good at putting themselves out there and getting involved in real-world networks. Trade shows and exhibitions are one of the […]

holiday-park-marketing

It’s not easy running a holiday park. Between seasonal fluctuations and unpredictable weather, it can be hard to keep up a level of trade that’s reliable and secure. That’s why it’s so important to put every effort into your promotion and marketing. Luckily, there are loads of different ways to start better promoting your holiday […]

etiquette-of-giving-a-business-card

First impressions tend to stick. That may be an irrational quirk of interpersonal relations, but it’s also an inescapable aspect of human psychology. And that means you need to do everything you can to get things right the first time round. If you’re starting to take your business overseas – or you’re trying to woo […]

promote-coffee-shop

When you’re running a coffee shop, competition can be fierce. If you’re not fighting for first place on the high street, you’re fighting to become the go-to coffee shop in your local community. And if you’re not ready to really fight for it, you can’t expect to keep your seats full all week long. You’re […]

Take-your-business-to-the-top

Becoming a successful entrepreneur does not happen by accident or overnight. Certain qualities will help you get to the top even if you a new in the business world or trying to sustain your successful business. Here are a few ideas on how to take your business to the top: 1. Focus on Quality Always […]

Reach-a-Wider-Audience

Social media and pay-per-click (PPC) advertising are popular choices for general marketing and promotional purposes, but they are not always the most effective options when catering to a specific niche. If you want to reach people with a special interest in your particular niche, you need to focus your efforts on building your reputation as […]

small-business-toolkit

In the digitalized era, it’s not a surprise that there’s various ways to help a business expand, irrespective of their environment. SMEs around the UK have an abundance of resources to help them grow, getting up to date news, opinions and advice. It is a great way to stay ahead of market influences and spot […]

content-marketing2

Content marketing has become the way of the world. Companies large and small are now focusing their efforts on creating engaging material from podcasts to video tutorials. Making valuable content that’s going to attract potential customers is a time consuming affair, but the benefits far outweigh the investment. Altered Buying Behavior The Internet has become […]

postcard marketing

Postcards are not just for holiday messages. Small businesses can use postcard marketing to great effect, spreading a cost effective message far and wide. There are many benefits to using postcards for your business marketing campaigns, here are the top 10: 1- Instant impact Postcards don’t need opening to be read. Your recipient will see […]

Outstanding Customer Service

Outstanding customer service can take many forms, it will look entirely different in the local butcher to the Grand Hotel, but there are some key themes that will continue no matter what you customer profile is like. Of course, your delivery should reflect your style, you need to be consistent to your brand identity. Be […]

House

When you are in the market of selling houses, you need a varied approach to communicate your services to both potential sellers and buyers. Use these tips on flyer design for estate agents to create print marketing materials that allow you to reach out to potential customers on both sides of the deal. With all […]

design-tips-for-non-designers

When you’re starting your own business then cash-flow is going to be very tight, it’s ‘all hands to pump’ to begin with to make sure it gets off to the best possible start, doing as much of the work yourself in order to keep costs down. This includes designing and producing any marketing materials such […]

Layar

For a while a number of people where saying print is was on the way out, most seem to have realised that there will always be a place for it. People do prefer reading in print, but the use of mobile devices for Internet access is increasing at a dramatic pace. So how do we […]

Tradesman

This sounds simple but it is key that all your marketing communications share the same image. This is not just your logo, it’s not only your company colour theme, its your principles and style. The same goes for your staff, especially if they are customer facing. They are a human representation of your brand and […]

work experience

Have you heard people say that kid’s today don’t have the ‘work ethic’ that they had in their youth? Well, I think those people may need to remove the rose-tinted glasses! It is easy to look back and think of how much harder we had it, but was there more opportunity to gain experience back […]

Printed versus Digital

Print is not dead. You might be thinking, ‘Of course you would say that, you’re a printing company!’ Well… we get that so we collected facts from independent research to address the point. The research is based around consumer preferences for reading information and how they feel they take on information best. If you are […]

Employee Empowerment

We have all had a bad customer service experience, right? But now more than ever, customer service should be the most important factor for all businesses. Not only is competition tough, with more and more start-ups battling for a share of the market, but customers now have the power to be heard (even if they […]

Business Opportunity Assessment

If your instincts tell you there is a business opportunity on the horizon not to be missed or you have a big idea worth exploring, how do you go about assessing it? For the average small business, hiring a project management team to make a business case is a little overkill. One of the greatest […]