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Christmas is a busy time when you’re running a church. Or at least, it should be. If you want to get as many people involved as possible, you’ll need to act fast – getting your messages out to everyone in your community to make the most of the seasonal rise in interest. Here are a […]

Why Small Businesses Should Send Christmas Cards
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We all hate writing them – but we still have to send them. Like it or not, Christmas cards are part of an inescapable ritual that’s ingrained in our annual celebrations. And it’s a tradition that’s not going away. So if you have to do it in your personal life, you might as well make […]

Post-GDPR-printed-leaflet-mail-drop
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It’s been 4 months since the new GDPR regulations rolled out, forcing thousands of digital marketing companies to rethink their outreaching strategies in order to comply with the stricter rules. However, one service that was left unaffected (for the most part) was direct mailing. In fact, The Mailing People – a direct mailing company based […]

People-walking-around-at-a-trade-show
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Reel in the buyers with these 5 essential trade show tools The best small businesses know how to get noticed. They find the right market and they advertise well. But most important of all: they’re good at putting themselves out there and getting involved in real-world networks. Trade shows and exhibitions are one of the […]

how-to-promote-a-theatre-production
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It’s not easy getting noticed outside of the regular theatre-going crowd. And while you should never forget your hardcore audience, there’s plenty of opportunity to attract new customers and sell more tickets for your next show (without breaking your budget). We’ve put together a few quick tips to help you do just that – from […]

holiday-park-marketing
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It’s not easy running a holiday park. Between seasonal fluctuations and unpredictable weather, it can be hard to keep up a level of trade that’s reliable and secure. That’s why it’s so important to put every effort into your promotion and marketing. Luckily, there are loads of different ways to start better promoting your holiday […]

etiquette-of-giving-a-business-card
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First impressions tend to stick. That may be an irrational quirk of interpersonal relations, but it’s also an inescapable aspect of human psychology. And that means you need to do everything you can to get things right the first time round. If you’re starting to take your business overseas – or you’re trying to woo […]

promote-coffee-shop
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When you’re running a coffee shop, competition can be fierce. If you’re not fighting for first place on the high street, you’re fighting to become the go-to coffee shop in your local community. And if you’re not ready to really fight for it, you can’t expect to keep your seats full all week long. You’re […]

Take-your-business-to-the-top
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Becoming a successful entrepreneur does not happen by accident or overnight. Certain qualities will help you get to the top even if you a new in the business world or trying to sustain your successful business. Here are a few ideas on how to take your business to the top: 1. Focus on Quality Always […]

Reach-a-Wider-Audience
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Social media and pay-per-click (PPC) advertising are popular choices for general marketing and promotional purposes, but they are not always the most effective options when catering to a specific niche. If you want to reach people with a special interest in your particular niche, you need to focus your efforts on building your reputation as […]

small-business-toolkit
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In the digitalized era, it’s not a surprise that there’s various ways to help a business expand, irrespective of their environment. SMEs around the UK have an abundance of resources to help them grow, getting up to date news, opinions and advice. It is a great way to stay ahead of market influences and spot […]

content-marketing2
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Content marketing has become the way of the world. Companies large and small are now focusing their efforts on creating engaging material from podcasts to video tutorials. Making valuable content that’s going to attract potential customers is a time consuming affair, but the benefits far outweigh the investment. Altered Buying Behavior The Internet has become […]

leaflet-distribution
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With so many companies using leaflet distribution with ongoing success, is it time you jumped in on the action too? It certainly has some highly effective applications, the promotion of an event or special offer or launching a new business. Whatever your message, leaflet distribution is a genuine option to spread the word. Door-to-Door Leaflet […]

leaflet distribution
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There are rules for the distribution of leaflets and although this is primarily aimed at people handing them out on the street, it is well worth being abreast of the facts. In case you do decide to cut out the middleman and do your own leaflet distribution out on the street, be warned, you may […]

Marketing Channels
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For the SME, achieving marketing success can be a challenge. Striking the balance between the investment and the return can be tricky. The biggest impact comes from monitoring metrics and revising the tone of different marketing channels. But there are things you can do that are relatively cheap and effective promotional activities. The key is […]

postcard marketing
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Postcards are not just for holiday messages. Small businesses can use postcard marketing to great effect, spreading a cost effective message far and wide. There are many benefits to using postcards for your business marketing campaigns, here are the top 10: 1- Instant impact Postcards don’t need opening to be read. Your recipient will see […]

Scarcity Marketing
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We have all had that feeling, where you feel compelled to buy something because you’re overcome by the fear of future disappointment when it’s no longer available or you miss out on a great offer. This feeling is caused by scarcity marketing, defined as an insufficient supply of a product or a restriction on the […]

Google Adwords
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Many business shy away from Google Adwords and I can see why. When you first log in it quite overwhelming, a very unfamiliar landscape of terminology, tools and options that appears to require a degree to understand. But it is worth persevering, Pay-Per-Click isn’t for everyone but there are advantages and application that can really […]