copywriting

Writing copy for your flyers, product manual or website is a daunting task. Each communication channel needs a different approach to mirror the reader’s commitment. For this reason, copywriting is a great skill to have but takes training and practice to get right. Unfortunately, hiring a professional is expensive, more fees businesses can do without. […]

Facebook advertising

Online advertising can get your message in front of a much bigger audience. There is little doubt that every business should have an online presence. Although it is hard to record, most data suggests over 75% of people research a purchase or company online before even getting in touch. So even if you are a […]

marketing-board-strategy

Working with agencies can be stressful, especially if you’re entrusting them with the key to your future success… your marketing. But if you brief a marketing agency right, they can bring a wealth of experience and fresh ideas to your campaigns. Helping you achieve your aims and objectives in ways you may not have thought […]

House

When you are in the market of selling houses, you need a varied approach to communicate your services to both potential sellers and buyers. Use these tips on flyer design for estate agents to create print marketing materials that allow you to reach out to potential customers on both sides of the deal. With all […]

Coffee Shop Flyer

Back in November, Print Business reported a 4.5% rise in the use of direct mail for marketing campaigns. The use of print in the marketing mix is certainly on the rise, the marketing industry has established an effective way of combining print and online channels to create a holistic campaign. Whether you are using print […]

It’s not very often that we blow our own trumpet but “We did it again!” We are very pleased to have won the Feefo ‘Gold Trusted Merchant’ for the second year running, we’ll done to all the sales and production team. This accreditation that remains unique in that it’s based on experiences of GENUINE purchase […]

Professional Photographer

Hiring a photographer is a significant investment so you need to be sure you find someone who understands your ideas, someone who will come up with the goods but who won’t charge you the earth. There are a few simple things you can do to make the process easier and to set up the photographer […]

Website call to action

Whether your business operates in a virtual landscape or if you have a tangible product sold through your brick and mortar premises, your website is likely to be an important contact point during your customers buying journey. They could simply be checking out who you are or they might have credit card in hand, either […]

Layar

For a while a number of people where saying print is was on the way out, most seem to have realised that there will always be a place for it. People do prefer reading in print, but the use of mobile devices for Internet access is increasing at a dramatic pace. So how do we […]

Tradesman

This sounds simple but it is key that all your marketing communications share the same image. This is not just your logo, it’s not only your company colour theme, its your principles and style. The same goes for your staff, especially if they are customer facing. They are a human representation of your brand and […]

Free Menu Template

There has never been greater restaurant diversity than we have now. There is a growing trend for a unique and alternative approach to food, combining influences from various cultures, being a specialist for a very small niche or creating an atmosphere for a target market. Whether the audience is shabby-chic loving mum’s looking for tea […]

work experience

Have you heard people say that kid’s today don’t have the ‘work ethic’ that they had in their youth? Well, I think those people may need to remove the rose-tinted glasses! It is easy to look back and think of how much harder we had it, but was there more opportunity to gain experience back […]

Small Christmas Cards

As the cold weather has hit us like a slushy snowball in the face, we are reminded of the oncoming festive season and the celebrations that ensue (and a warm cosy blanket by the fire). Are you prepared…? Do you have the Christmas party planned? Are this years decorations updated to the new colour schemes? […]

Printed versus Digital

Print is not dead. You might be thinking, ‘Of course you would say that, you’re a printing company!’ Well… we get that so we collected facts from independent research to address the point. The research is based around consumer preferences for reading information and how they feel they take on information best. If you are […]

Business Opportunity Assessment

If your instincts tell you there is a business opportunity on the horizon not to be missed or you have a big idea worth exploring, how do you go about assessing it? For the average small business, hiring a project management team to make a business case is a little overkill. One of the greatest […]

The consistent rise of Internet sales and the options for e-marketing have caused some to discuss if print is on the way out. Recent research demonstrates that marketing is definitely changing, but that traditional marketing channels like print remain highly valuable in the marketing mix. Key to maximising the options available would be through employing […]

It is tempting, isn’t it? Just run off a few business cards or flyers on the office printer, it can be done right then and it appears to be cheap as you have already bought the paper, ink and printer. Now, if your teenager with a car washing empire, this is just fine. No one […]

What should you put in a flyer

Getting marketing materials printed is a valuable investment. Flyers are perfect for getting a simple message across, one that might be time-bound such as a product offer or branch opening. Whether they are for distribution at a trade fair, through direct mail or in-store, they all need to follow the same basic principles. These will […]